You may be wondering, how can I increase my website conversion without spending bucket loads of money?
The overarching theme? Re-write the copy on your landing page. Here are the 7 best techniques:
Make sure your viewer knows the downside of how they’re currently doing things.
Is the system broken? Can your product relieve their pain points? Outlining the frustration is a great way for your visitor to find a solution.
Everyone has doubts when buying a product. Will it work the way I need it to? Will this product solve x,y, and z?
Make sure to address and outline your answers before they move on to something else.
Not sure what your customers' doubts are? Consider an exit survey, reviewing sales questions, and reviewing socials and email inquiries.
Buzzword lingo is not the way to go for landing pages. It’s too confusing.
Use clear headlines and make sure your landing page is easy to scan.
Tell your visitors why the features you offer matter. Leave your customer knowing the benefits and what they can achieve with your product.
Remember that there needs to be a logical link between your product and the benefits you’re claiming it has!
If you’re claiming to be the best, the cheapest, the perfect solution… prove it!
Social proof: testimonials, reviews, rewards
Copy: detailing policies, accreditations, numbers
Show: screenshots, product demo, videos
What do you offer that's different from the competition? What features are unique to your brand?
This is your unique selling point and how potential customers will compare you.
Olly suggests using one key USP to hang their messaging on!
Nice illustrations are just that, nice.
Your images on your landing page should support your key messages within your copy and support the claims that you’re making.
In summary, avoiding popular/generic illustrations is a great way to stand out!
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