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We’ve all been there: you look up a product or service online, only to find your Facebook feed flooded with ads for the same or similar items for the next week or even same day. At best, this phenomenon seems like mystical sorcery; at worst, it feels a bit creepy.

In reality, however, it’s just a simple marketing tactic known as a retargeting strategy.

Facebook retargeting allows you to market to people who have already engaged with your brand, either by visiting your website, scrolling through your app, or interacting with your social media accounts. This powerful social advertisement can help you boost your online conversion rate and increase your sales like no other.

Below, we’ll delve into the benefits of Facebook retargeting and explain how you can integrate it effectively into your next facebook ad campaign.

Why Advertise on Facebook?

Even with the increasing popularity of Instagram, Twitter, and TikTok, Facebook is still the favored social media platform for advertisers. Over 95% of social media marketers say it offers the best ROI.

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Facebook advertising prowess is largely due to its massive user base. As of the fourth quarter in 2021, Facebook had roughly 2.91 billion monthly active users that’s over a quarter of the world’s population! Each of these users provides Facebook’s advertising platform with a wealth of data. Advertisers can use this data to target their ads with laser-focused precision.

Thanks to these features and more, Facebook continues to be an important advertising platform for large companies and small businesses alike.

What Are Facebook Retargeting Ads?

Historically, the goal of advertising was to reach the most people for the least amount of money. However, reach isn’t the only thing that matters. In fact, ads are hardly effective if they don’t eventually result in sales or sign-ups, no matter how many people see or even click on them.

So how do you reach the people that are closest to bridging the gap between clicks and conversions? You target users that are further along on their journey towards becoming your customer based on their interest and familiarity with your brand. By showing advertisements to the people who are most likely to convert, you can maximise the ROI of your advertising budget.

Retargeting (also known as “remarketing”) is a tactic that allows you to advertise to people who have already engaged with your brand before in some way, whether they:

If someone has interacted with your brand before, chances are they’re in the market for your products or services. Better yet, they’re familiar with your company. If they see one of your ads on Facebook, they’re more likely to notice it and take action. The reason for this can be explained by the buyer’s journey.

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What is the Buyer’s Journey?

Think of the buyer’s journey as the road trip that a person takes toward eventually becoming one of your customers—complete with detours, rest stops, and careful navigation.

It’s made up of three main stages:

Effective advertising campaigns employ several tactics to market to people in each of these stages. However, the real money is ultimately made in the decision stage. For this reason, Facebook retargeting ads are incredibly important.

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The Benefits of Facebook Retargeting

Now that you know what Facebook retargeting is all about, let’s take a look at some of its powerful benefits.

Facebook retargeting can help you:

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Facebook retargeting can help you recapture the attention of these on-the-fence shoppers and regain a ton of potential revenue. Your retargeted ad may be the final push they need to complete a purchase, especially if you offer a timely incentive, like a discount code or free shipping.

As you can see, Facebook retargeting can supercharge your advertising campaign by improving your conversion rate and boosting your ROI.

How To Retarget on Facebook

Now that you understand the immense value of retargeting, it’s time for your business to experience it firsthand. If you’re not a digital marketer by trade, it can sound a little complicated. Fortunately, Facebook makes it a lot easier than you might think.

You can set up your retargeting campaign in a few clicks by following these steps:

From there, you can select from a few different Custom Audiences, including:

As you can see, a Facebook retargeting campaign can be launched in a few simple clicks. Your audience will think it’s magic, but as you now know, it’s a carefully crafted digital strategy.

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Embrace The Power of Facebook Remarketing

So, are you ready to harness the power of this type of social advertisement? By launching your own Facebook retargeting campaign, the results will speak for themselves. You can expect to see an uptick in conversions, especially if you optimise your campaign as you go.

While Facebook retargeting is an important part of the advertising process, it’s not enough on its own. In addition to employing this tactic, you also need to ensure that your ads are compelling, engaging, and offer the right incentives to your target audience.

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That’s where an experienced marketing team, like Spreadify™, comes in—the online sorcerers that cast the spells and reel in the customers for you. We are here to help any and all questions you might have whether that be facebook ad specs or google ads vs facebook ads.

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