With ever-increasing ad costs on Facebook and other platforms, ensuring your website is optimised for conversion is more important than ever. By implementing the strategies and techniques outlined in this eBook, you can expect a minimum 1% increase in your conversion rate. This may not seem like a lot, but even a slight increase in conversion rate can result in significant revenue increases.

For example, if your current conversion rate is 2% and you see a 1% increase, that’s an additional 500 purchases per 50,000 website visitors. Let’s say you have an average order value of $50, this would result in an additional $25,000 in monthly revenue that you are currently missing out on.

Implementing just 6 out of the 10 SM Framework strategies increased a Shopify Beauty Brands sales from zero to $199k/mo.