Is Your Brand Unique, Compelling, and Credible to Potential Shoppers?

How you position your brand boils down to be one of the most important parts of running your business.

Use these three prompts to scale your business.

1️⃣ Your promise MUST be unique.

With so many product options and alternatives, standing out to the consumer and making a sale must factor on a level of uniqueness.

You don’t have to reinvent the wheel, but be unique in the landscape your product is competing in.

We suggest answering the below:

  • Who do you serve?
  • What do you offer?
  • Where are your sales happening?
  • Why do you do what you do?
  • When do you fulfill?
  • How do you do what you do? 

2️⃣ Your promise MUST be compelling.

Use your copy, ads, and messaging to show potential buyers that your product can solve their problem in a compelling way.

Listen to the concerns of buyers and use compelling messaging. When looking for angles, dig deeper than buyers’ surface problems.

Check out this example about understanding the consumer mindset to make a compelling offer:

Do they want to be healthier? (Surface level)

Or are they frustrated by how they feel and can't play with their kids because they are low on energy. (Searing problem)

Use the searing problem to inform your language and address the problem head-on.

3️⃣ Your promise MUST be credible.

Your offer can be unique and compelling, but if you’re not able to convince shoppers you're credible and being truthful your conversion rates will be low.

Show first-time site visitors that your brand can be trusted. Here are some elements we suggest showcasing:

  • Customer testimonials
  • Specificity
  • Guarantees
  • Research reports/trials

Remember that brand positioning is a vital step in the success of any business. Uniqueness, compelling, and credibility should be at the forefront of your brand strategy.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

  • Shopify Partner Spreadify Marketing
  • Snapchat Business Spreadify Marketing
  • Reddit Ads Spreadify Marketing
  • Meta Business Partner Spreadify Marketing

Book a call with us today to discuss how we can help you Spreadify™ your business

Collapsible content

Want FREE Marketing Tips?

For FREE Marketing Tips, Subscribe to our Newsletter below

Collapsible content

Why Should I partner with Spreadify™ Marketing?

Because we grow your business like no other

Results Spreadify Marketing

We are not just a marketing agency!

We pride ourselves on being a plug-in marketing department for brands that want to go to new heights. This doesn't just include Paid Marketing, we are experts in troubleshooting the issues you face on a daily basis!

We are you!'re probably thinking did I read that right?

Yes you did, Spreadify™ Marketing ethos is that we are the brand, this means you can rest assured that your success is our success

We are as transparent as glass

We have witnessed first-hand the mediocre results other agencies have ‘provided’ to clients and swore this is something we would change! We share absolutely everything we do with our clients, how we work, why we take certain steps, why something works, why something doesn't work,so you are always in the loop and updated!

Consistent Results

We're not okay with 'good'. Only Incredible, satisfying consistent results.

Be our partner

We're not looking for a quick month or two of work to keep us alive. At Spreadify™ Marketing we only work with businesses that we see long term potential with. We prioritise building meaningful relationships. You're not just our client, you're our partner, and the closer we can work together, the better results we can achieve.

Fair & Flexible

Your marketing needs are always changing. The time of year, your finances and even the rate of your expansion - all will have an impact! and we adapt accordingly.