Why Your Average Order Value Matters for Your Brand

Lately, we’ve noticed a lot of our clients are focusing on driving as much traffic as possible to their website.Then their second focal point is increasing their conversion rate on their website.Of course both are extremely important for success.But, you need to focus beyond these two goals.If you have a lot of traffic landing on your site with a high conversion rate, but your product price is very low, you might be just breaking even or losing money. Especially with the rising costs of advertising these days (and COGs).This means there’s another metric you need to keep in mind - your AOV, your Average Order Value.By increasing your AOV, your revenue should follow accordingly.Unfortunately a lot of marketers and business owners underestimate the importance of calculating and understanding the AOV.The more familiar you are with how much your customers actually spend each time they shop at your store, you can adjust your pricing and marketing initiatives accordingly.Plus, understanding your AOV helps you optimise your current business model because you'll understand your customers' shopping behaviour and know what to expect.And, naturally, as you understand your customer’s behaviour, you’ll be able to brainstorm ideas to make your product more attractive to your customers leading to a higher returning customer rate.As you can see, your AOV is directly related to your brand loyaltyEven after the first purchase, paying attention to how much your customers are spending when they return to your store can provide a lot of information about your customer’s behaviour.Tracking their behaviours allows you to create personalised offers and marketing to keep your brand fresh.And since these customers are returning, it’s likely they’re willing to spend more since they trust and know your brand and products.Knowing your AOV is a very effective way to increase your revenue.Maybe even the easiest way.And, once your increase your profitability, it opens up the door for spending more on your advertising and product developmentIf you’re interested in finding out ways on how to increase your AOV, make sure to follow us on Instagram and subscribe to our newsletter!
Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

  • Shopify Partner Spreadify Marketing
  • Snapchat Business Spreadify Marketing
  • Reddit Ads Spreadify Marketing
  • Meta Business Partner Spreadify Marketing

Book a call with us today to discuss how we can help you Spreadify™ your business

Collapsible content

Want FREE Marketing Tips?

For FREE Marketing Tips, Subscribe to our Newsletter below

Collapsible content

Why Should I partner with Spreadify™ Marketing?

Because we grow your business like no other

Results Spreadify Marketing

We are not just a marketing agency!

We pride ourselves on being a plug-in marketing department for brands that want to go to new heights. This doesn't just include Paid Marketing, we are experts in troubleshooting the issues you face on a daily basis!

We are you!...you're probably thinking did I read that right?

Yes you did, Spreadify™ Marketing ethos is that we are the brand, this means you can rest assured that your success is our success

We are as transparent as glass

We have witnessed first-hand the mediocre results other agencies have ‘provided’ to clients and swore this is something we would change! We share absolutely everything we do with our clients, how we work, why we take certain steps, why something works, why something doesn't work,so you are always in the loop and updated!

Consistent Results

We're not okay with 'good'. Only Incredible, satisfying consistent results.

Be our partner

We're not looking for a quick month or two of work to keep us alive. At Spreadify™ Marketing we only work with businesses that we see long term potential with. We prioritise building meaningful relationships. You're not just our client, you're our partner, and the closer we can work together, the better results we can achieve.

Fair & Flexible

Your marketing needs are always changing. The time of year, your finances and even the rate of your expansion - all will have an impact! and we adapt accordingly.